Bradley W. Smith
Data and AI/ML Executive | Automotive | Blockchain
Email: smith.bradleyw@pm.me | Phone: 248-425-0006 | Location: Fenton, MI
Professional Summary
A confident, action-oriented executive leader with deep subject matter expertise in data acquisition, analytics, and monetization. Extensive experience developing compliant software solutions using data protected under DPPA and FCRA statutes. Highly experienced in implementing complex data solutions, analytically based marketing strategies, performance benchmarks, and incentive programs. Author of multiple white papers and market studies focused on consumer retention trends and strategies.
Education
- MS Central Michigan University, Administration, 2012
- BS Central Michigan University, Organization Administration, 2009
Military Experience
47231A Special Vehicle Mechanic
Honorably Discharged United States Air Force Veteran, 1994
Professional Experience
Founder and Principal Consultant
Leroy Lynn, LLC, Fenton, MI | 2024 – Present
Vice President, Product Management
Experian, Home Office | 2014 – 2024
Senior Vice President, Client Analytic Partner
UW Worldwide, Birmingham, MI | 2013 – 2014
Senior Director, Product Management
R.L. Polk & Co., Southfield, MI | 2005 – 2009
Senior Manager, Product Management
Automotive Lease Guide, Orange County, CA | 2009 – 2010
Director, Research & Business Development Services
Minacs, Farmington Hills, MI | 2004 – 2005
Manager, Business Performance Analysis
MSX International, Southfield, MI | 2001 – 2004
Awards, Certificates, Honors
- Fenton Education Foundation - Poker Champion, 2017
- Pragmatic Institute – Product Manager Certification, 2014
- Institute for Leadership Fitness - Certificate in Leadership Fitness, 2012
- R.L. Polk & Co. – Monday Morning Leadership, 2008
- American Society of Employers – Accounting & Finance for the Non-Financial Manager, 2003
- Proforma – Business Process Modeling & Monte Carlo Simulation, 2003
- Commerce One – Trading Partner Operations, 2002
- USAF – Overseas Short Tour Ribbon, 1994
- USAF – National Defense Service Medal, 1994
White Papers
- “Leveraging Measurable Behaviors to Enhance Dealer Loyalty,” 2013
- “Strategic Business Questions for Automotive Business Planners,” 2012
- “What’s in Your Garage? Driving Owner Loyalty and Customer Conquests,” 2011
- “Improving Sales Volume Forecasting by Adding Loyalty to the Mix,” 2011
- “U.S. Automotive Market Share and Loyalty,” 2011
- “Online Shopping Impact on Automotive Purchase Behaviors and Loyalty,” 2010
- “Mining a Hidden Asset to Increase Brand Loyalty and Sales,” 2009
Presentations
- Panelist, “Auto Intel Council,” Auto Intel Summit, 2021
- Panelist, “Three Dragons Debate – COVID-19 Impact,” AASA Vision Conference, 2020
- Keynote, “Models, Metrics & Results,” Thought Leadership Summit, 2018
- Keynote, “Exploring Market Realities,” Used Car Week, 2016
- Presentation, “Spanning the Globe,” SEMA, 2016
- Keynote, “The Data-Powered Engine,” Used Car Week, 2015
- Keynote, “Brand Loyalty Metrics and Applications,” Polk Loyalty Summit, 2010
Key Initiatives
- 1993 – Joint Special Operations Task Force (Operation Deny Flight / Provide Promise)
- 1994 – 1998 Conducted on-track ride and handling tests of GM EV1 (electric vehicle) and C5 Chevrolet Corvette
- 1999 – Develop and implement Y2K database conversion for The State Bank
- 2000 – Develop IVR and web-based training solutions for NAPA Institute of Automotive Technology (NIAT)
- 2001 – Maintain web presence for Ford’s University Program Group and Salaried Tuition Assistance Program web sites
- 2001 – Developed content management solutions for WDETFM.com and GreekTownCasino.com
- 2002 – Develop Standards Validation System to improve field-based data collection for Navistar
- 2002 – Review, analyze, and reengineer supply chain strategy across 3 Delco-Remy plants in Mexico
- 2003 – Reengineer Ford Quick Lane data management applications to improve data integrity
- 2004 – Develop Customer Value Index based on recency, frequency, and monetary value of consumer purchases to improve service marketing at Honda and Mazda
- 2005 – 2013 Develop and launch dealer loyalty measurement solutions for General Motors, Volkswagen/Audi, Nissan/Infiniti, Toyota/Lexus, Honda/Acura, Mazda, Hyundai, and Porsche
- 2015 – Lead development and implementation of market benchmarking solutions for BMW North America
- 2018 – Led development and implementation of business intelligence and credit products achieving over $20 million in incremental revenue
- 2019 – Expert witness in Braman Motors, INC. v BMW of North America, LLC
- 2020 – Negotiate agreement for data access and marketing with Automotive News
- 2021 – Lead development and launch of loan/lease performance reporting product
- 2023 – Lead Experian Automotive generative AI product and marketing initiatives
- 2024 – Establish Leroy Lynn, LLC, a data, AI, and blockchain consulting practice
Patents
- Smith, B.W. “Database System for Automated Event Analysis and Detection,” United States Patent 11,210,276
Computer Skills
- Programming: PHP, SQL, JavaScript, HTML, Python, PL/SQL
- Applications: Tableau, Microsoft Office, Oracle, Netezza, Apache, MySQL
- Platforms: Mac OSX, Windows, Linux, Azure, AWS
Other
- Hobbies: Alpine Skiing, Simulation Racing, Poker, Golf, Boating
- Interests: Technology, Real Estate, Cryptocurrency
- Core Values: Health, Happiness, Family, Honesty, Integrity, Accountability