Bradley W. Smith
Data and AI/ML Executive | Automotive | Blockchain
Email: smith.bradleyw@pm.me | Phone: 248-425-0006 | Location: Fenton, MI
Professional Summary
Experienced executive leader specializing in artificial intelligence, machine learning, data analytics, and monetization in the automotive and finance sectors. Proven ability to drive technology-driven transformation to enhance customer experiences, optimize business operations, and deliver strategic value. Extensive background in AI/ML research, development, and the implementation of scalable, compliant solutions. Demonstrated success in building high-performing teams and fostering a culture of innovation.
Core Competencies
- AI/ML Research & Development
- Strategic Leadership & Execution
- Customer Experience Optimization
- GenAI & Applied AI for Business
- AI Governance & Regulatory Compliance
- Data-Driven Decision Making
- Team Building & Leadership
- Cross-Functional Collaboration
Technical Skills
- Programming: Python, R, SQL, JavaScript, HTML, PHP, PL/SQL
- AI Frameworks: TensorFlow, PyTorch, Scikit-learn
- Cloud Platforms: Amazon Web Services (AWS), Microsoft Azure
- Applications: Tableau, Oracle, Netezza, Apache, MySQL
- Platforms: Mac OSX, Windows, Linux
Professional Experience
Founder and Principal Consultant
Leroy Lynn, LLC, Fenton, MI | November 2024 - Present
- Data Science & Compliance: Guide data acquisition and monetization, ensuring regulatory compliance and secure protection of sensitive data.
- AI Solutions: Implement AI governance and optimize workflows, driving innovation and operational efficiency.
- Blockchain & Web3: Provide blockchain strategy, smart contract development, and onboarding for decentralized integration.
Vice President, Product Management
Experian, Home Office | April 2014 – November 2024
- Developed and led AI-driven initiatives in a $130M+ market research and credit products portfolio, aligning AI strategy with business goals and driving annual revenue growth.
- Spearheaded generative AI product and marketing initiatives to enhance customer experiences, increase productivity, and support revenue growth.
- Implemented patented consumer loyalty measurement products (U.S. Patent 11,210,276).
- Recruited, mentored, and led a high-performing product and data science team, fostering a culture of collaboration and innovation.
Senior Vice President, Client Analytic Partner
UM Worldwide, Birmingham, MI | April 2013 – April 2014
- Managed a $300M media budget while driving data science and implementation of predictive models for brand awareness and lead generation.
- Optimized ad placement driving awareness and consideration KPIs.
Senior Director, Product Management
R.L. Polk & Co., Southfield, MI | August 2010 – March 2013
- Led a team of 60 specialists in the development of market research solutions for automotive clients, driving a 70% product line revenue increase within a $65M portfolio.
- Developed and implemented innovative solutions for customer loyalty and predictive modeling.
Senior Manager, Product Management
Automotive Lease Guide, Orange County, CA | November 2009 – June 2010
- Developed business intelligence tools for cross-functional analytics across DealerTrack companies.
- Implemented models to enhance product offerings and improve decision-making processes.
Education
- Master of Science in Administration, Central Michigan University, 2012
- Bachelor of Science in Organization Administration, Central Michigan University, Cum Laude, 2009
Patents & Publications
- Patent: "Database System for Automated Event Analysis and Detection" (U.S. Patent 11,210,276)
- Published multiple whitepapers on customer loyalty and market research in the automotive sector.
Military Experience
47231A Special Vehicle Mechanic
United States Air Force | Honorably Discharged, 1994
Certifications & Awards
- Product Manager Certification – Pragmatic Institute, 2014
- Leadership Fitness Certification – Institute for Leadership Fitness, 2012
- Published and presented research papers on automotive purchase behaviors at industry conferences.