Leroy Lynn

Leroy Lynn works with automotive companies on the data that prices, finances, and moves vehicles.

Led by Bradley W. Smith, formerly Vice President, Product Management, Experian Automotive.

Contact How we help

The typical brief

The typical brief is specific. A feed will not ship. A loyalty or share measure does not match the way the client sells. Credit and identity files are in the stack and no one owns the product. A board has been asked about AI, or about settlement rails, and needs an operator’s view—not a tour of the category.

Bradley W. Smith, smiling, in a gray tweed blazer and white polo against a gray studio backdrop

Bradley W. Smith led those products at Experian Automotive and at R.L. Polk & Co. The firm is the practice around that work.

About Bradley W. Smith

Qualifications

Why Leroy Lynn

The person who owned the portfolio now advises on it.

  • Carried the number

    Ran a $130M+ product portfolio at Experian Automotive across market intelligence, credit, identity, vehicle history, and loyalty. Earlier, ran a $65M analytics P&L and a 60+ person organization at R.L. Polk & Co.

  • Shipped under the statutes

    Brought products to market under FCRA, DPPA, and CCPA, and acquired, governed, and monetized DMV title and registration, OEM sales, and vehicle history data.

  • Made data pay

    Commercialized business-intelligence and credit products that generated $20M+ in incremental revenue, and loyalty and dealer-measurement programs that major manufacturers adopted.

  • Defended the work

    Sole inventor on U.S. Patent 11,210,276 for detecting household vehicle events. Served as an expert witness in a manufacturer–dealer dispute.

  • Sat on the buyer’s side

    Serves on the Supervisory Committee of a federal credit union, which oversees operations, internal controls, risk, and technology. The questions a bank or credit union will ask are familiar.

  • Used the technology

    Led generative AI work across product, analytics, and marketing at Experian, and serves on the Automotive Remarketing Alliance AI Committee. On-chain since 2017 across six networks; operates a node.

Work

How we help

  1. 01Market and vehicle data
  2. 02Credit and identity
  3. 03Use under statute
  4. 04AI in the operating model
  5. 05Digital assets

All five, in detail

Clients

Sectors

  • OEMs
  • Dealer groups
  • Auctions
  • Banks and credit unions

The firm

Leroy Lynn, LLC

Indian River, Michigan. Founded 2024.

Contact

Talk to Bradley W. Smith.

  • LocationIndian River, Michigan
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