Principal
Bradley W. Smith founded Leroy Lynn, LLC in 2024 after ten years as Vice President of Product Management at Experian Automotive.
Before that he led loyalty and market-research products at R.L. Polk & Co. Across more than two decades he has owned the data, the product, the P&L, and the regulatory questions, often in the same role. Clients get the person who made those calls, not a team learning the category on their time.
Selected work
Ran the business
- 2014–2024
A $130M+ portfolio, run end to end
Owned market intelligence, credit, identity, vehicle history, and loyalty products from concept through commercialization, operations, growth, and sunset, with ten direct reports and cross-functional engineering, data science, and analytics teams.
- 2010–2013
70% revenue and profit growth in the first year
Recruited back to R.L. Polk & Co. to run a $65M automotive analytics and market-intelligence portfolio and a 60+ person organization.
- 2005–2013
Loyalty measurement that manufacturers adopted
Built dealer-loyalty and consumer-behavior measurement used across OEM programs, and served as the public voice of the Polk Automotive Loyalty Awards.
Shipped the products
- 2023
Generative AI in product, analytics, and marketing
Championed generative AI across product, analytics, marketing, and client work at Experian Automotive.
- 2021
Loan and lease performance reporting
Brought the product to market.
- 2021
Automated detection of household vehicle events
Sole inventor, U.S. Patent 11,210,276, assigned to Experian. Priority July 2017.
- 2020
A data-access and marketing agreement with an automotive trade publisher
- 2019
Expert witness, Braman Motors, Inc. v. BMW of North America, LLC
A manufacturer–dealer dispute.
- 2018
$20M+ in incremental revenue
Commercialized business-intelligence and credit products.
Perspective
Commentary, keynotes, and research on loyalty, market measurement, and blockchain in automotive.
Trade commentary
- Commentary: Why Blockchain Marketing Is the Next Frontier for Automotive Sales and ServiceAuto Remarketing
- Commentary: How Blockchain Is Set to Transform the Automotive IndustryAuto Remarketing
Podcast
- The EVs for Everyone Podcast, Episode 15524 Feb 2025
Keynotes and panels
- Auto Intel Summit2021
- AASA Vision Conference2020
- Thought Leadership Summit2018
- Used Car Week2015, 2016
- SEMA2016
- Polk Loyalty Summit2010
Selected white papers, 2009–2013
- Leveraging Measurable Behaviors to Enhance Dealer Loyalty2013
- Strategic Business Questions for Automotive Business Planners2012
- What’s in Your Garage? Driving Owner Loyalty and Customer Conquests2011
- Improving Sales Volume Forecasting by Adding Loyalty to the Mix2011
- U.S. Automotive Market Share and Loyalty2011
- Online Shopping Impact on Automotive Purchase Behaviors and Loyalty2010
- Mining a Hidden Asset to Increase Brand Loyalty and Sales2009
Standing in the industry
Supervisory Committee, Awakon Federal Credit Union: independent oversight of operations, internal controls, risk, and technology.
AI Committee, Automotive Remarketing Alliance.
Quoted by name in 2012–2013 releases from American Honda, Hyundai Motor America, Volkswagen of America, Ford Motor Company, and Chrysler Group, as the public voice of the Polk Automotive Loyalty Awards.
On-chain since 2017: Bitcoin and Ethereum first, then Cardano, Avalanche, Solana, and Algorand. Operates a node.
Background
U.S. Air Force veteran (special-vehicle mechanic, honorably discharged 1994). M.S. in Administration, 2012, and B.S. in Organization Administration, 2009 (cum laude), Central Michigan University. Pragmatic Institute product manager certification.
The firm
Leroy Lynn, LLC. Indian River, Michigan. Founded 2024. Named for family.
Block Bridge is a separate product company. It does not need to be part of an engagement. Bradley W. Smith is its founder, president, and CEO.
For diligence
Contact
Talk to Bradley W. Smith.
- LocationIndian River, Michigan