01
Market and vehicle data
Vehicles in operation, title and registration, VIN, vehicle history, share, loyalty, conquest, and defection. Specify the measure. Name the buyer. Decide whether to build, license, or stop.
Typical work
- Specify the measure: what loyalty, conquest, defection, or share should mean for this business.
- Identify the buyer and the price that buyer will pay.
- Build, license, or stop: a recommendation with the economics behind it.
Why Leroy Lynn
Owned market-intelligence, vehicle-history, and loyalty products at Experian and R.L. Polk, and built the dealer-loyalty measurement that major manufacturers adopted. Sole inventor on a patent for detecting household vehicle events.